OUR COMMITMENT
FIFTY YEARS IN,
STILL MOVING FORWARD.
We have been making clothes for over 50 years. We know the weight of that. Every garment we produce, touches farmers, factories, the environment and the lives of the women who wear it. That responsibility shapes every decision we make.
We are prod to have been ranked in the top 24 of 460 brands assessed by the Baptist World Aid 2024 Ethical Fashion Report. For three consecutive years we have improved our score. We are moving in the right direction, and we will keep going.
Our parent company, APG & Co, publishes an annual Responsible Business Report. You can read our latest report and find our policies and supplier list on the APG & Co corporate site.
WHERE IT LIVES
FOUR WAYS WE PRACTISE IT
An overview, with depth on click. Each pillar is a place we are doing the work — and showing it.
MATERIALS
We design with natural fibres. Linen and cotton make up over 80% of everything we make. Our EU Flax Linen partnership builds a certified, traceable supply chain from feild to finished garment
CIRCULARITY
68% of our FY25 units were made with at least 95% single fibre. Mono-material design is not a trend for us. It is how we build a collection that can be worn longer and recycled properly.
SUPPLY CHAIN
Our suppliers are not vendors. Many have worked with us for over a decade, some for two. We audi, trace and train alongside them. Transparency is not a report we file. It is how we work.
WEAR & CARE
A garment's impact does not end at point of purhase. Caring for your JAG pieces is one of the most meaningful things you can do. We have rolled out GINTEX care symbols across all our labels.
INNOVATION
DESIGNED DIGITALLY,
BEFORE A SINGLE CUT
We were among the first fashion brands in the southern hemisphere to adopt CLO 3D Virtual Fashion Technology. Today, 100% of our styles are developed digitally before a single sample is cut - a significantly reduced production footprint before a garment ever reaches you.
100%
of styles developed digitally before sampling.
80%
less waste on print strike-offs
50%
fewer physical samples produced
FY25 PROGRESS SNAPSHOT
THE NUMBERS, NOT JUST THE NOISE
Every figure here is specific and evidence based, drawn from our FY25 Responsible Business Report and Seamless reporting.
BWA ETHICAL FASHION REPORT 2024
49.48
Our score, placing us in the top 40% brands making meaningful impact - up from 46.07
EU FLAX LINEN
34%
of our linen is EU Flax certified responsible linen.
SEAMLESS - SINGLE FIBRE
68%
of FY25 units produced using at least 95% single fibre.
POLYESTER
0.95%
of total units produced in FY25 were polyester - all of it 100% recycled.
NATURAL FIBRES
64%
of FY25 units made using natural fibres: linen, cotton, wool.
TIER 1 SUPPLY CHAIN
100%
tracing coverage across all Tier 1 suppliers
TALK TO US
HAVE A QUESTION ABOUT OUR RESPONSIBILITY JOURNEY?
We would love to hear from you.